Solving Wicked Problems in the Wild
Operations isn’t clean. It’s messy, high-pressure, Constantly moving
I’ve built a career out of stepping into that space — where processes stall, systems misfire, and teams are stuck — and turning it into progress.
I don’t run from that. I run straight at it.
I work where continuous improvement, frontline capability, and real-world leadership collide. Not from a spreadsheet — but shoulder-to-shoulder with operators, in timber mills, manufacturing sites, and high-stakes spaces where clarity,
I work at the intersection of continuous improvement, frontline capability, and real-world leadership collide. Not from a spreadsheet, but from the floor — in timber mills, manufacturing sites, and high-stakes environments where clarity, trust, and results aren’t optional.
This site is where I share what I’ve learned — and what I’m still learning.
Not the theory. Not the polished leadership posters.
But the mindset, models, and muscle it takes to move a team and a system from stuck to sharp.
WHAT YOU'LL FIND HERE
Truth from the Trenches
Short, sharp reflections from inside the work. What leadership looks like in motion. What culture looks like when no one’s watching. What improvement looks like when it has to survive Monday morning.
Projects in Action
How I approach complex site challenges — from recovery % to training gaps — and what improvement actually looks like on the floor.
Workshops, Speaking & Support
Helping others build what I’ve built — faster, cleaner, and with fewer scars.
This Isn’t for Everyone. And That’s the Point.
Who This Is For
- Ops leaders wanting to drive results and capability in chaos
- Production teams chasing progress, not perfection
- Anyone ready to lead in pressure, not just present in meetings
- People building culture with calluses, not Canva decks
Progress isn’t Polite
I’m not here to impress you with polished theory. I’m here to show what real progress looks like — the kind that sticks when the shift gets messy.
If it’s broken, I’ll fix it.
If it’s unclear, I’ll simplify it.
If it’s working, I’ll build on it.”
Welcome to the sharp end of optimisation.
Truth from the Trenches
TRANSFORM DISRUPTION INTO OPPORTUNITY
Rob’s Lead for Tomorrow newsletter will help you improve your adaptability, decision-making, and resiliency.